In recent years the Russian economy began to show
some positive trends: there has been a steady increase
production in most sectors of the economy, the production of a number of
Russian enterprises become more competitive. In
tough competition win, as a rule, those Russian companies that have more effective management system, a complete set of marketing strategies to effectively use in their activities interactive information technology. Moreover, they determine the location of the enterprise market, the degree of success of doing business, the ability to integrate into the global market.
In recent years, many Russian companies have become quite
compete successfully with foreign firms to make large
investments. However, in the first place is
upgrade technological and technical components
production apparatus. The scale of investment in information technology is still very limited, although the dynamics of development allows us to speak about positive trends in this area.
But without the development of information technologies will not be able not only to enterprise development and use of modern marketing techniques, but also to overcome the crisis in manufacturing industries and the Russian economy as a whole. Backlog of domestic enterprises from advanced Western countries to use modern information technologies will increase, but the basic strategy of business structures will be a survival strategy.
That is why the nature of the restructuring of production and
management structure of the Russian enterprises should be changed.
Emphasis should be placed on the development of information technologies that will provide the foundation of development and conditions for the integration of domestic enterprises in the global economy as equal partners.
In this regard, exploring the role of information technology in
determining the market development strategies of national
business structures in transition economies, should allow to select the optimal path that can provide dynamic business development in interaction with the post-industrial countries.
Many scientists and experts, among them Eyes with, Groshev B., Illarionov A., chief of police V. Kiperman G. Kolodko G., Konotop M. Koryagina T. Kosmarskaya T., Kudinov, LA, Kuznetsov, Y., Kulikov, Yuri Latov, Lvov D., May V., Milner, B., Mogilev V. Nesterenko, Ol'sevich Yu, Petrakov, Radaev V., Rusinov SF, Simonov VI, Tikhomirov H . Filatov, V., Shatalin C Sheremet VA, Shestakov, and others have investigated the problems of entrepreneurship in a transition economy of Russia.
These studies have ranged from general problems of transformation of the system
management and the processes of modernization, the choice of
innovative strategies and problems of integration of domestic
enterprises in the modern market economy. The use of
information technology, computerization of administrative
activities, computer processing of economic information in detail in the works of Russian authors: Velika D., Golosov, O., Kibizovoy I. Morgulchik A. Morgulina A., Podolsky, B., Romanov, A., Stretyachuka MI, Tarasenko NV, Hodimchuk M. and others was thus made significant scientific contributions to the theoretical support for solving a number of problems in transition economies and information business, as well as the use of
information technology in the marketing activities of enterprises. However, many findings and recommendations made are not implemented in practice and is largely influenced by a clear underestimation of the role and importance of information technology development in the Russian economy.
Many aspects of entrepreneurship in post-industrial period,
associated with the development of market-based business models, choice
effective management tools, the impact of information technology on the socio-economic processes in society, were investigated by foreign authors: Ansoff I., Ackoff, R., Bell, D., Wira C, Boyer R., Galbraith, J., P. Drucker, Keynes J. Klaus, B., R. Coase, J. Kornai, Kulemana P., Marshall, A., Massoud I. Mises B., N. Mankiw, G. Myrdal, North D., Porter, M., Sachs, J. , G. Stigler, Friedman MA. M. Hammer, J. Chamlee, Cheklanda P. Chavance B. Schumpeter II, Arrow, K., K. Eskridge and many others. However, following western advice without a critical analysis of the proposed mechanisms - one of the causes of the current state of affairs. In this theoretical knowledge gained by foreign science, reveals the main trends in the economy.
However, the impact of reforming the Russian economy shows that the realization of these trends in our economy dominated by improvisation, although today it is obvious to all that the modern economy should be based on solid scientific foundations.
Thus, the scientific material accumulated and abroad, and
domestic science, helps to ensure a scientific elaboration of the problem.
Aims and objectives of the study. The purpose of this study is
rationale, development and use of information technologies in various business areas and at different levels of management of business entities.
In accordance with this purpose, delivered and implemented the following tasks:
- Identification of the economic nature and role of information systems
increase economic efficiency;
disclosure of the features of organization and operation of the business environment with the use of information technology;
study opportunities to use information technologies in various business areas;
- Study of the concept of marketing in the Internet environment and to identify
practical uses of Internet technologies in
marketing activities of enterprises;
exploring the use of foreign experience to create marketing-based interactive information technologies;
- Analysis of the use of information technology at the organizational level
(Enterprises);
revealing the features of information technology at the ministry level (agencies, service);
identifying opportunities for effective use of information technology in business.
Object of study is the use of information
technologies in various fields and at different levels of management
business structures and their influence on the increase
business efficiency.
The subject of the study are socio-economic
relations arising in the process of enterprise development through information technology.
Theoretical and methodological research base is
dialectical approach to the study of various phenomena and laws
development of socio-economic relations in the context of a market economy. We used a set of techniques and methods of scientific knowledge of the socio-economic phenomena and processes. Among them, the concrete historical, system software and I trust the approaches, methods, statistical and comparative analysis, methods of control theory. Widely used in works of the classics of economic theory and contemporary Russian and foreign researchers on the issues discussed in the thesis.
Information base for research was made special studies, official statistics of Goskomstat of Russia and foreign statistics, literature and materials published in the media.
The scientific novelty of this research is to develop scientific and methodological guidelines and practical advice on evaluating the role of information systems to increase economic efficiency through the use of modern information technology.
Scientific novelty of the thesis contained in the following results:
refined economic essence of modern
information technology business in a market economy;
- Define the general conditions that ensure the efficient use of
information systems in the Russian context;
The models use information technologies in various business areas;
proved the possibility of using foreign experience for the formation of marketing at Russian enterprises on the basis of interactive information technologies;
- Peculiarities of using information technologies to
various levels of management: enterprise (organization), the Ministry of
(Service Agency);
- Proved the possibility of increasing the efficiency of marketing
technologies based on Internet resources.
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